WhatsApp, The popular instant messaging app owned by Facebook, The company’s CEO Mark Zuckerberg says he currently sends around 100 billion texts a day.
To some extent, users exchanged 100 billion WhatsApp messages on New Year’s Eve last year. It was the day when WhatsApp was at the top of the engagement metrics and as many of you may remember, it was also a time when the service had often malfunctioned over the years. (No power outages last New Year̵7;s Eve!)
At the moment, WhatsApp is just competing with itself. Facebook message and WhatsApp together have been used to exchange 60 billion messages per day as of early 2016. Apple CEO Tim Cook said in May that iMessage and FaceTime are hitting record usage, but do not share specific metrics. The last time Apple shared this number, it was far below its use of WhatsApp back then (podcast). WeChat, which also has more than 1 billion users, is also second in daily texting.
In early 2014, WhatsApp was being used to exchange about 50 billion messages per day, then-CEO Jan Koum revealed at an event.
At that time, WhatsApp had fewer than 500 million users. WhatsApp currently has more than 2 billion users and at least in India, the largest market for users, its popularity surpasses every other smartphone application including the large blue one.
Will Cathcart, the head of WhatsApp tweeted: “This year, we all rely on texting more than ever to get in touch with loved ones and get our business done.”
Sadly, those are all the updates the company shared on WhatsApp today. The mystery continues as WhatsApp is expected to continue its payments service in Brazil and when it plans to roll out payments in India, where it starts testing the service in 2018. (However, it did share major financial services plans in India.)
“We are proud of that Ms Cathcart said WhatsApp can send about 100 billion text messages a day and we are excited about the road ahead.