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ViacomCBS wants to prove to skeptics that it finally understands streaming



If you’re still unsure about what Paramount Plus is, don’t worry – you’ll know it soon enough, as ViacomCBS will spend a considerable amount of time in 2021 trying to get you signed up.

Paramount Plus is a trademark of ViacomCBS for the current streaming service, CBS All Access. The revamped live stream will offer live sports (including NFL games broadcast on CBS), live news, and thousands of movies and TV shows from its networks. . These include Nickelodeon, MTV, BET, Comedy Central, and both the current program and the library from CBS. As the company prepares to end 2020 with “at least” 1

9 million paid subscribers in the United States and plans to expand by 2021, executives have been using their time in collection calls. enter today to try to convince skeptical investors and analysts they know what they’re doing – it’s ironic to consider CBS All Access to be one of the earliest major streaming shows.

“Streaming is clearly a big opportunity,” said ViacomCBS’s new CFO, Navreen Chopra, during the company’s third-quarter earnings call. “It’s one of those places we’ve had several years of experience and is growing.”

There are two main areas of streaming focused on 2021: Paramount Plus and Pluto TV. The second service is an ad-assisted free streaming service that the company considers as a direct ad revenue role. The platform has more than 28 million monthly active users, up 57% from last year. People registered to use the service and ViacomCBS sold advertising. It’s a platform CEO Bob Bakish said he “couldn’t be happier with” having at the end of 2018.

However, Paramount Plus is something that will compete with services like Peacock, HBO Max, Disney Plus and Netflix. Finding a way to “focus more on streaming more”, as Bakish says he wants to do, comes with deciding what doesn’t make sense to go on. Part of that includes providing live television, like sports and news. Other moves include shutting down smaller niche platforms like MTV Hits. While the CEO doesn’t speak to other niche players (like NickHits or Comedy Central Now), the idea seems to be that the content will be transformed into Paramount Plus. Services like NickHits are available on general digital retailers like Amazon, where they can be purchased for an additional monthly fee on top of Amazon Prime membership fees.

One big difference that sets ViacomCBS apart is the way the company thinks about its content. The company will continue to license its series and films to other companies. Remarkable, South Park aired on HBO Max – a direct competitor – but the deal brought in $ 500 million reported. Famous programs like Avatar: The last airbender and Legend of korra has also been licensed for Netflix. Nielsen’s weekly breakdown of the top streaming games in the US often features ViacomCBS shows like Shameless, criminal mind, and NCIS listed, even if those programs air on different platforms.

That doesn’t mean Paramount Plus won’t rely on exclusivity; it will be. Originals and proprietary versions bring people in, and the library keeps subscribers. Bakish’s argument is that their library has content to allow more licenses through non-exclusive transactions (like Legend of the Korra on Netflix) to generate more revenue.

“We have a 4,000-book library, a 140,000-episode TV library – we couldn’t keep all of that to ourselves,” said Bakish. “It doesn’t make sense. It too much. We have strong demand from third parties because we are proven successful, and with that demand we can reliably monetize and profit from it. “

With Paramount Plus set to launch in early 2021 and Pluto TV continuing to expand into new countries, ViacomCBS is putting its eggs in the streaming basket. Whether ViacomCBS can quell the concerns of analysts and investors about whether it will take time to compete with some of the biggest players in the group, but it is clear that Bakish and his team he is all involved.


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