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Under Armor is selling MyFitnessPal for $ 345 million



Endomondo’s services will stop working later this year, while another fitness platform in Under Armor’s “Connected Fitness segment” will remain active with the company. “The MapMyFitness platform, which includes MapMyRun and MapMyRide, remains a key element in Under Armor’s digital strategy, as well as its connected footwear business,” the company said.

Update (at 10:41 am ET): This article has been edited to correct a spelling error in the name of Under Armor.


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