Starting Friday, customers will be served their drink in one of four new festive mugs. The annual celebration is designed to drum up excitement for the coffee chain. Starbucks said this year’s theme, “Bring joy,” will be written on two of the mugs.
Jeff Wilkson, creative director at Starbucks, said in a press release: “Our thoughts behind the mugs this year are about people bringing them around the world as messengers of fun”. He added that he wanted the customer’s order to be a “brief moment they could look forward to.”
The baristas will also start wearing the red apron that Starbucks introduced last year.
This year’s seasonal beverages include mint mocha, grilled white chocolate mocha, latte caramel brulee, chestnut praline latte and eggnog coffee in addition to the Christmas blend. It will also offer a number of seasonal foods, including new cranberry orange pies, Danish sugar plum cheese and snowman biscuits and cream cakes.
Chain has made a word for its mugs and boxes: Cheersin ‘, described as’ a hilarious combination of cheering and Dunkin’, symbolizes the coming together during celebration and high appreciation.”