قالب وردپرس درنا توس
Home / World / The U.S. ban on China’s TikTok could cut it off from app stores, advertisers: White House Documents

The U.S. ban on China’s TikTok could cut it off from app stores, advertisers: White House Documents



The Chinese and US flags are seen near the TikTok logo in this illustration taken on July 16, 2020.

Florence Lo | Reuters

President Donald Trump’s executive order banning China’s TikTok could prevent U.S. app stores from offering the popular short-video app and make advertising on the platform illegal, according to a document. The White House was reported by Reuters.

Trump signed an order last week banning trading with TikTok if its parent company ByteDance failed to reach a divestment deal within 45 days. It did not specify the scope of the ban, only stating that the US Commerce Department would determine which transactions would be banned by the end of the 45-day period.

White House documents, sent out to supporters last week, provide insight into the Trump administration̵

7;s thinking. It shows that the US government is looking to disrupt key aspects of TikTok’s operations and funding, amid concerns about the security of the personal data it processes.

“Prohibited transactions may include, for example, agreements to make TikTok apps available on app stores … purchase ads on TikTok and accept the terms of service to download TikTok apps. down to the user’s device, “the document states.

A source familiar with the White House documents has verified its authenticity. TikTok did not immediately respond to a request for comment.

Some industry experts say removing TikTok’s ability to offer TikTok on Apple app stores and Google, the owners of Alphabet, thereby allowing downloads on iPhones and Android smartphones, has development of the application may be paralyzed.

“That kills TikTok in America,” said James Lewis, cybersecurity expert at the Center for Strategic and International Studies based in Washington. “If they want to grow, these rules are a huge setback.”

However, he added that the US government may not be able to prevent Americans from downloading TikTok from foreign websites.

Apple and Alphabet did not immediately respond to a request for comment.

According to Trump’s executive order last week, TikTok told advertisers that they will continue to respect their planned advertising campaigns, refunding any ad campaigns it cannot. show and work with influencers to migrate to other platforms in the event of a ban. Some advertisers told Reuters they are drafting contingency plans and considering other applications for marketing.


Source link