Zak Shaikh, vice president of programming and entertainment at media company Magid, told CNN Business: “’The Mandalorian’ is extremely important because it is probably the biggest entertainment asset available today. “It̵7;s like how ‘Game of Thrones’ matters to HBO.”
Shaikh notes that “The Mandalorian” is No. 1 in Magid’s biweekly study that looks at viewers’ engagement with a particular show. It’s taller than other franchises, including “This Is Us” and “Stranger Things.”
“It shows how constantly old intellectual property can be renewed,” he said.
The show’s popularity offers opportunities to make money on other fronts, especially sales, after the studio left a lot of money last holiday season due to a lack of products attached to the “War between the stars “.
Part of that pertains to the stated desire not to spoil the show’s “Baby Yoda” surprise, but Disney clearly intends to fix that this fall: Quick access to the page Their ShopDisney web site will find 160 ready-made items, with everything from toys and clothing to cufflinks and bed linen.
Gerrick Johnson, a toy industry analyst at BMO Capital Markets, told CNN Business: “I don’t think there are any characters that generate more revenue on the toy aisle other than ‘Baby Yoda’. “You need the right resonance, you need the right excitement and I think everything’s going pretty perfect for ‘Baby Yoda’ right here.”
Like any personal streaming service, determining the exact value of something like “The Mandalorian” is hard to measure. But Disney + benefits aren’t just the motivations for people to sign up.
Suzanne Scott, associate professor at the Moody College of Communication at the University of Texas, said: “I didn’t know it was refurbished, but suggests that there may be some stories in the War between the why it is more suitable for the form of television storytelling? ”told CNN Business.
Scott added that the real-life Star Wars TV series “is always evolving, but it’s difficult to get started.”
“Hopefully its success will make Disney more willing to take risks with a franchise that, for many fans, has grown quite stagnant and predictable,” she said. A limited series featuring Ewan McGregor as Obi-Wan Kenobi – repeating his role from the prequel installments – is in the works.
But according to Shaikh, the Disney + galaxy is bigger than a galaxy far away.
“As successful as it is now, I don’t think any streaming service can survive one hit, no matter how great it is,” he said. “Disney + ‘s success is due to many factors, including brand recognition and an exceptional library.”