Among the products about to enter the all-electric car market, the Ford Mustang Mach-E is one of the most interesting. After all, this car has a Mustang-worthy performance at a price competitive with electric cars like the Tesla Model Y. It’s also a crossover, meaning it’s competing in one of the most lucrative segments. of the auto market.
However, the electric vehicle market, especially in the United States, is Tesla’s territory. Tesla dominates the electric car segment so insanely that in states like California, the company’s future all-electric cars are gaining popularity. However, Ford CEO Jim Farley believes that the status quo could change, especially when the Mustang Mach-E hits the market.
In a recent statement for Detroit Free Press, Ford CEO declared that Mach-E was the first “real”; competitor to Tesla’s electric car. That’s not all, as Farley notes that Mach-E will have an edge over its California-made competitor. “The vehicle is the game changer. For me, Mach-E was the first real competitor to Tesla. It has a swagger Detroit. It was a Mustang. Tesla is not a Mustang, ”commented Farley.
Farley also notes that Mach-E will have more intuitive technology and less complexity than what Tesla offers on its vehicles. The CEO has focused specifically on the Mach-E controls, which have a mix of Tesla-esque touch screen features, traditional and interesting buttons, a fitted physical knob. device in central screen. According to Farley, these will provide the driver with a familiar and safe and convenient experience.
“We have a small (additional) screen in front of the driver, which we think is a lot safer. You don’t have to move your attention to the car’s center of gravity, out of the way. You can press a button and select the driver mode with one click. You still have the traditional buttons, ”he said.
The Ford executive added that in a Tesla, the driver would have to go through different on-screen menus to perform basic tasks such as turning on the defrost mode or adjusting the car’s rearview mirror. This shows that Tesla, in deciding to embed multiple controls in the screen, sacrificed usability versus design. Farley notes that for Mach-E, Ford wants to make sure that drivers can perform car-related actions faster and more easily.
Ford is working hard to ensure that the Mustang Mach-E will be more than just another compliant car. The cars, for example, won’t just fill Ford dealerships. Instead, they’ll be made to order, just like Tesla’s electric cars. This was the first time in Ford history to launch a product through a reservation process. The company is also working on a full press initiative to push Mach-E to as many potential customers as possible.
Until now, the initial reactions to Mach-E have been positive. For example, during a dealership event on October 23, the car drew so many interested viewers that Ford had to turn down some visitors because of the rules away from society. Ford President Bill Ford, known for his love of roaring Mustangs, was also said to like this car so much he practically refused to return a Mach-E unit he was using. , at least until this car’s design and production team begged him to return the all-electric crossover.