US President Donald Trump boarded an Air Force Jet Once he left Miami for an operation to North Carolina, Pennsylvania, Michigan and Wisconsin at Miami International Airport in Miami, Florida, USA, November 2, 2020.
Carlos Barrai | Reuters
A little-known dark money group has been quietly spending nearly half a million dollars on digital ads against the executive order signed by President Donald Trump during the construction of Election Day.
Ad spend comes from a group called A Healthy Future, having spent more than $ 400,000 on ads on Google, YouTube and Facebook for at least the past 10 days.
The group is targeting Trump’s executive order to lower prescription drug prices. The order was signed by the president in September.
One of the ads argued that an executive order could influence the development and pricing of a coronavirus vaccine eventually.
“America needs a cure for Covid-19 right now and innovative biopharmaceutical companies are facing the challenge. So why is President Trump risking American lives with executive orders. Dangerous France? ” the voiceover part in the spoken ad.
Trump has been under close scrutiny since March for handling the coronavirus pandemic. According to data from Johns Hopkins University, more than 230,000 people in the United States have died from the coronavirus.
There is very little information available about who runs or sponsors a healthy future. The group’s Facebook page says it is a non-profit organization. Its website does not contain contact information or names of the organizers. CNBC tried to contact the organization via Twitter, but no one responded. Its Twitter account only followed two people.
The front page of the site reads: “Call President Trump or sign up today to ask him to stop his most favored nation policy endangering possible future treatments and vaccines. save the lives of Americans. ” It then gave a number to the White House switchboard.
The website shows the group advocating the liberal economic character.
“The price control methods have a history of doing more harm than good. When the government dictates how much we have to pay for our prescriptions, it is not only the taxpayer that must bear the burden of that change. even American patients suffer, “the website said in its problem section.
The group’s Google and YouTube ads started appearing on October 22 and are running through Saturday, according to Google’s ad archive. Facebook Ads launched on October 22nd is still live.
Targeted areas include Pennsylvania, Virginia, Maryland, Delaware, New York and Washington, DC. Pennsylvania is a key state to Trump’s re-election effort. State polls have shown a tight race between Trump and Democratic candidate Joe Biden.
Data from Google shows A healthy future has spent between $ 1,000 and $ 50,000 on a YouTube ad focused on regions in and around Philadelphia. It generated between 100,000 and 1 million impressions. The Foundation spent more than $ 100,000 targeting people in Washington, DC That ad, Google said, generated more than 10 million impressions. One of the group’s 30-second YouTube ads had over 2 million views.
Facebook’s ad archive estimates that the team has invested between more than $ 30,000 and $ 40,000 in points recently seen on the social media platform.
The name of the group matches an LLC registered in Ohio. The registration certificate lists an attorney named James Ryan as the group’s statutory representative. Ryan did not resubmit a request for comment prior to publishing.
The registration form says it was founded in 2018 and is, in fact, a non-profit organization.
A review of some of its previous Facebook ads reveals it never mentioned Trump before.
According to a study by the Wesleyan Media Project, dark monetization groups, which do not publicly disclose their sponsors, combined spend nearly $ 20 million on Facebook and Google ads during their 2020 campaign. .