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Home / Business / The beer and leather company called out after accidentally naming its business from the Maori language meaning ‘pubic hair’.

The beer and leather company called out after accidentally naming its business from the Maori language meaning ‘pubic hair’.



That is a hairy mistake.

A beer brand and a leather company have found themselves in the sights of New Zealanders after accidentally naming products and businesses “pubic hair” in their native language.

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Both the Hell’s Basement Canadian brewery, as well as a New Zealand leather company in Wellington, use the word “barrier” in the island’s indigenous language, Māori. When translated into English, the word means pub.

“Some people call it appreciation; I call it appropriation, ”Maori TV personality and supporter TeHamua Nikora said in a Facebook video posted on August 3.“ If you’re selling leather, call it leather. Don’t call it pubic hair unless you’re selling pubic hair, and don’t call it pubic hair unless you’re making it out of pubic hair.

The Hell’s basement calls their New Zealand pale beer “Huruhuru”, while the leather-maker named its shop after the informal word thinking it actually means “feather”.

Nikora contacted both stores to report the bad news and asked them to use their language while trying to promote their products.

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“You need to know that when the Maori look at your store’s name, they won’t see the feathers. . . They will go to the pubs, ”Nikora said in the video after confronting the leather shop owner, Aynur Karakoc. “And no Maori will come into your store and buy pubs. Why buy a pub when you can buy your own pub for free? ”

He added, “‘Huruhuru’ do you think you are?”

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The cofounder of suds, Mike Patriquin, later admitted that he thought the word actually meant “feather”.

Patriquin told Radio New Zealand: “We do not recognize the potential to offend through our artistic interpretation and with our feedback we will try to do better in the future. “We want to be especially clear that we have no intention of encroaching on, appropriating or insulting the Maori culture or people in any way; For those who feel disrespected, we apologize ”.

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The shopkeeper added that despite booing, pubic hair was not a bad thing.

“We also don’t think pubic hair is a shame, although we admit it may not be good for beer. We are human, after all, ”he said.


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