AMC Theaters detailed plans to reopen cinemas across the US, in addition to a new deadline for a MoviePass-style A-List subscription, in an email sent to customers on Wednesday.
Starting August 20, AMC plans to open more than 100 movie theaters and they said they will continue to open locations “so that about two-thirds of our theaters nationwide will open. later than September 3 ”. The AMC has repeatedly delayed its reopening because the spread of the coronavirus caused a spike in positive cases in regions of the United States that began to loosen the restrictions.
The company, the largest cinema chain in the country, operates around 600 theaters in the United States. But AMC faced significant challenges to its business during the COVID-19 pandemic due to forced shutdowns and a near deadlock in Hollywood releases, prompting AMC to step up. Large corporate workforce when near bankruptcy.
“The remaining AMC locations will open after we have further confirmed by local and state authorities that it can be safe to do so,” the company wrote in an email to AMC A- members. List. As part of the new safety measures, AMC said all employees and customers must wear masks, following a controversial comment from AMC CEO Adam Aron in June, in which he proposed Wearing masks among customers will be encouraged but not required.
The email said customers “can expect continuous cleaning and disinfection in high traffic areas”, that hand sanitizer and disinfectant wipes will be widely disseminated and that the AMC will “significantly limit tell the seating capacity in our auditorium. ” The company claims it will use “high-tech HEPA vacuums” and “upgraded MERV 13 air filters whenever possible”.
Among the movies AMC plans to screen as part of the reopening process include Disney’s New Mutants starting August 28 and Christopher Nolan’s Tenet starting September 3rd. “For library titles, we’ll be showing all of these favorites on the AMC big screen: Back to the Future, Beauty and the Beast, Black Panther, Bloodshot, Ghostbusters, Goonies, Grease, I still believe, Jumanji: The next level, Sonic the Hedgehogand Star wars: Episode V – The empire returns. ”
As for A-List, AMC’s subscription service that allows customers to watch up to three movies per week, the company said current subscribers have plans to take a break during the existing COVID-19 pandemic for to 1 December 2020 to re-activate or cancel your membership. Starting that day, AMC said it will start charging customers again.
“Now, we’ve created the ability for you to control when your A-List membership is reactivated. You can choose to continue your A-List membership at any time from now to December 1, 2020. We’ll email you when your favorite theater opens and then, And only if you feel ready to return to our theaters, just visit our mobile app or website account to re-activate your membership. After that, you’ll be able to start pre-order A-movies right away, ”the email wrote.
AMC says its customers can cancel at any time and they plan to announce any changes to the subscription, including a plan to initiate a charge again, “very well first.” The company says it is making some other changes to the A-List subscription designed to give the company more control over price changes.
First, the AMC said it was reducing the amount of time it was possible to make a “program change”, in other words, increase the price, from 90 days to 30 days starting on December 1. It also removed the possibility of earning Bonus points on the monthly subscription fee for the A-List on that date. But AMC guarantees that they won’t raise the price of the A-List, which costs from $ 19.95 to $ 23.95 a month depending on the market, until next spring.