The Tesla brand showed its strength this week with the new Tesla Tequilla sold out even before Elon Musk could tweet about it.
Now the bottles are listed for 4 times their original price.
As we reported earlier this week, Tesla launched its own tequila – something that stems from a joke Elon Musk made in 2018.
That’s not a cheap joke.
Tesla started selling tequila bottles for $ 250 a box.
However, the product sold out within hours of appearing on Tesla’s website and before Elon Musk was able to tweet a link to Tesla Tequila to his nearly 40 million followers.
Tesla Tequila, basically a joke, has generated a lot of attention for Tesla.
Electrek̵7;s own article about the launch of Tesla Tequila was read by more than half a million people within a day of posting about it:
The product hasn’t even reached consumers yet, but some people have pre-ordered it trying to resell.
Based on a few listings on ebay, people are asking for between $ 400 and $ 1,500 for a bottle of Tesla Tequilla:
Some are even selling empty bottles and still ask for upwards of $ 1,000.
This is a clear demonstration of the power of the Tesla brand.
We don’t even know if tequila is good. This is purely a sales activity based on the power of the Tesla brand.
While we don’t know how many bottles Tesla has for sale, I do know that it will sell out when Elon Musk tweeted about it, but I don’t expect it to sell out.
It’s no wonder automakers, especially luxury automakers, leverage their brands to sell other luxury products, but I think Tesla is taking it to the next level. New here – joke product or not.
This is in line with the fact that Tesla is slowly climbing up the rankings in brand valuation rankings.
I think we’ll soon see Tesla overtake many automakers in brand pricing even though many of them led Tesla a century ago in their branding.
They should pay attention to that.
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