Tesla has released a branded tequila that costs about as much as you’d expect Tesla-branded tequila.
Tesla’s tequila, which retails for $ 250 on the Tesla site, comes packaged in a lightning bolt bottle mounted on a futuristic rack, engraved with the unique Tesla logo. According to the product description, the Tesla Tequila is “100% tequila añejo de agave aged in French oak barrels, with a dry fruit flavor and mild vanilla nose with a balanced cinnamon pepper flavor.”
It’s an April Fools joke that comes alive. In 2018, Elon Musk tweeted that Tesla was filing for bankruptcy and the company’s CEO (himself) was “found unconscious in front of the Tesla Model 3, surrounded by bottles of ‘Teslaquilla’, stains of water. Dry eyes are still visible on the cheeks. “
Elon was found unconscious on a Tesla Model 3 surrounded by bottles of “Teslaquilla”, dry tears still visible on his cheeks.
This is not a forward-looking statement, because, obviously, what is the problem?
Happy New month! pic.twitter.com/YcouvFz6Y1
– Elon Musk (@elonmusk) April 1, 2018
Later that year, the company filed a “intent to use” trademark for Teslaquila with the US Patent and Trademark Office. As Verge noted when Tesla filed for trademarks, this isn’t the first time a luxury car brand has released non-automotive merchandise. BMW sells heat, Porsche sells branded Huawei phones, and Ferrari sells $ 55 headphones. Tesla has its own line of goods, including toy cars, charging banks shaped like Tesla charging stations, and clothes.
Ironically, the production of tequila is not eco-friendly and appears to oppose Tesla’s mission towards the environment. Mike Morales, CEO of Tequila Aficionado Media, told Verge that the manufacturing process generates 10 liters of wastewater for every liter of usable tequila. Dumping it “smells terrible” and contributes to the ongoing ecological problems.
But if you’re willing to pay $ 250 for tequila on a bougie car, you can expect it to ship by the end of 2020.