Tesla raised the price of its “fully self-driving” software option to $ 10,000 on Friday, fulfilling CEO Elon Musk’s promise last week to make a price hike of about $ 2,000 in the US It follows the launch of a limited beta version of the software, allowing some US customers to use Tesla’s Autopilot driver assistance features on the road like automatic parking and lane control.
In the same tweet announcing the change in price, Musk said that other markets around the world will see similar price increases when the beta launches. Previously, he said that he hopes the software will be released online by end of the year.
While the technology that powers it is certainly impressive, calling it “fully autonomous” is not entirely accurate. Tesla warn users of its beta program that the software still requires careful monitoring and that “it could be wrong at worse times.” According to the Association of Automotive Engineers, this feature now meets the standards of Level 2 self-driving system on a five-point scale because most still require driver supervision when using. The higher level, also known as what is commonly known as “Real self-driving, “ does not require driver intervention according to agency standards.
Tesla has been steadily raising the price of its fully autonomous package over the past two years, seemingly wasting no time making money by the excitement of Tesla drivers wanting to come back after years teased about full-mode Full self-driving on the horizon. In May 2019, the price increased from $ 5,000 to $ 6,000, then to $ 7,000 a year later, and finally $ 8,000 in June. Musk has repeatedly maintained that this high price tag is of great change compared to value Tesla owners out of technology, which he argues ability somewhere in excess of 100,000 dollars. ”
As for how he came to that number, you guessed it was the same as me. Meanwhile, Musk said that Tesla’s complete self-driving car package price will continue to rise when “The software moves closer to being fully self-driving with regulatory approval. So it’s very likely not going to be the last price hike that Tesla owners see.