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Home / Business / Supreme streetwear brand sold to VF under a $ 2.1 billion deal

Supreme streetwear brand sold to VF under a $ 2.1 billion deal



Supreme, a streetwear brand with 12 stores and cult fans, is being sold to the parent company of Vans and Timberland in a deal to value the garment company at around $ 2.1 billion.

VF Corp. is buying the business from founder James Jebbia and a pair of private equity firms, Carlyle Group Inc. and Goode Partners LLC. Mr. Jebbia and Supreme’s leadership team will continue to manage the fashion brand, VF said on Monday.

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