Spotify appears to be interested in launching a subscription podcast service that offers access to original shows or exclusive episodes for a monthly fee. The potential service was described in a survey submitted through the Spotify app, reported by Andrew Wallenstein, president of DiversityIntellectual Foundation’s.
The survey describes at least four possible subscription podcast packages, ranging from $ 3 to $ 8 per month. The cheapest plan will include “access to exclusive interviews and episodes”, but will still include commercials. The most expensive plan will include access to “high-quality original content,”; early access to some episodes, and no platform insertion ads. None of these plans will include access to Spotify’s premium music subscription.
A Spotify spokesperson pointed out that the survey should not be considered product-specific. “At Spotify, we regularly do a number of surveys in an effort to improve our user experience. Some of them ended up paving the way for our broader user experience and others just serving as important lessons, ”the spokesperson said. “We don’t have any more information to share about future plans at this time.”
It looks like the premium podcast package will have no ads and some exclusive additional content combinations for $ 3 – $ 8. pic.twitter.com/ArK8xYg0CM
– Andrew Wallenstein (@awallenstein) November 6, 2020
That means there’s no guarantee that Spotify will continue rolling out any of the services described. Companies often survey customers for potential new products and can shape their plans based on results. But the fact that Spotify is surveying its users means it is likely looking to roll out some sort of subscription podcast package, even if it doesn’t necessarily end in any form of precision. description here.
Spotify has made a big investment in podcasting over the past two years. The company has acquired several major podcast producers, including Gimlet, Parcast, and The Ringer; signing exclusive podcast contracts with Michelle Obama, Kim Kardashian West and Joe Rogan; and increasingly promote podcasts within their own apps. Podcasts offer Spotify a lucrative opportunity because it doesn’t have to pay licensing fees and royalties to stream them, but it can still monetize subscriptions and app insertion ads that are broadcast around them.
Ultimately, Spotify will want to monetize the hefty amount of money they’ve poured into podcasting – and it looks like we can have an early look at what it will look like. However, whether Spotify can overcome it is another question. Podcast service Luminary has signed up a rich list of talent for creating podcasts for its subscription service, but it has disappointed the podcast industry in the process and appears to have struggled to engage listeners. registration.