Sony’s hometown of Japan, Japan has been “left out” of the PlayStation 5 promotion and has seen their development teams cut back, as the company places more emphasis on the market. America.
That’s according to a new Bloomberg report, which claims that the PlayStation 4’s disappointing performance in Japan, as well as the PlayStation 4’s decision to move the PlayStation headquarters to California in 2016, has caused its input to drop. significantly for its latest dashboard.
PlayStation’s North American subsidiary, Sony Interactive Entertainment America, has seen its influence increase significantly over the past four years, VGC reported in October 2019, following the efforts of the platform owners to steer. to a centralized global structure.
This process resulted in a significant number of layoffs on operations in Europe over the past 18 months, when leadership moved to California.
According to Bloomberg sources inside PlayStation’s San Mateo headquarters, the US office was disappointed with Japan’s PS4 marketing, which it believes has resulted in the sale of fewer consoles. predecessor (about 10 million pieces).
Therefore, Japan was “out of the way” in the plan to promote the PlayStation 5, according to some Japanese PlayStation employees cited by Bloomberg. The staff in Tokyo said they were waiting for guidance from California.
The US office’s criticism of Japan’s operations has also affected their game development efforts, it claims.
PlayStation’s Japan Studio, the company that co-develops games like Bloodborne, Astro’s Playroom and The Last Guardian, has seen many creators’ rotation contracts not renew, the former employee told Bloomberg.
The developer support team in Japan has also dropped by up to a third since their peak period.
The US office believes the PlayStation business doesn’t need games that only work well in Japan, employees at the California headquarters said.
In response to Bloomberg’s report, Sony spokesperson Natsumi Atarashi said “our domestic market remains the most important thing” and stated that any proposals that Sony shifted its focus away from Japan would not accurate and “does not reflect the company’s strategy”.
Speaking to VGC’s network partners at GamesIndustry.biz last year, Sony Interactive Entertainment CEO Jim Ryan confirmed that the company will not be Americanized, after centralizing it in California.
Ryan claims the new interface organization was designed to be more efficient before the PlayStation 5 launches in 2020.
“I really want to reinforce the notion that globalization doesn’t mean Americanization,” he said.
“Being a global organization, in any way, doesn’t mean being an American organization. I am living proof of that, as a good Geordie boy sitting here running PlayStation. “
Another European, the co-founder of Guerrilla Games, Hermen Hulst, was appointed head of the PlayStation’s new Worldwide Studios last November. The move led former Worldwide Studios president Shuhei Yoshida to step down from the role to head a new initiative to take care of smaller independent studios.
In the past, PlayStation regional companies were able to operate independently, sign their own games and set their own marketing budgets.
This allows regional divisions in the US, Europe, and Japan to specifically serve their audience, but also has the downside of creating a discrete group activity, which some third-party publishers do. is said to have expressed disappointment.
Ryan told GI: “The nature of the AAA PlayStation 4 and certainly the development of the PlayStation 5… We obviously won’t let Worldwide Studios make a game for a particular European country. And that could be the case back to the PSP era with the Invizimals [which was popular in Spain].
“I think this will be the place for the new mission of Shuhei Yoshida [of working with indies] will participate. If we’re agile, flexible, and global, we can work with smaller developers to allow those countries’ specific needs to be met. “
“If we want to be successful, we really have to take advantage of the opportunities that globalization offers,” Ryan also told the site. I will give you some examples. One revolves around the production of PlayStation 5, the definition of feature sets, of the development and implementation of those features.
“That process, this time, has been much more streamlined than anything we’ve done in the past. Product planners are now having a chat instead of three different area chats where they need to reconcile often conflicting or conflicting locations, with an iterative process and unanimous consensus. end. That doesn’t happen anymore. We have a chat and we start and do everything. “