Snapchat now allows creators to make public how many subscribers they have. This is the first time Snapchat has offered users any kind of public metrics of their followers or audience, and it represents a significant change to the platform, as reported by the first. Tubefilter. In a statement for The Verge“We have heard feedback from our community of creators and many of them expressed an interest in having the option of showing off their community,” said a Snap spokesperson. on Snapchat is growing ”, which is why it shows the number of subscribers. Creators can decide to enable or disable this feature from their settings.
The company introduced creator profiles in September, giving platform users a better understanding of their audience, and helping them collaborate with brands. Snap̵7;s claim that its creators want to show off their growing community with the number of public subscribers, suggests that they want a public metric to demonstrate their level of success. for brands. On Instagram, for example, brands often consider the number of followers and engagement rates to gauge the importance of creators on the platform. On Snapchat, brands will have to ask creators to share those details before committing to a deal. Disclosure of those metrics streamlines that conversation and helps creators and brands determine whether a deal might work between them. This could then lead to Snapchat becoming a more creator-friendly overall platform where more influencers see a business opportunity.