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Sega Sammy sells the Japanese video game business by COVID-19



Sega has announced the transfer of its stake in video game business to Japanese company Genda, which will see Sega sell off Japan’s historic video game business. Sega Sammy, the parent company that owns Sega and other affiliated businesses, announced that it has agreed to sell 85.1%. holds a stake in Sega Entertainment, the Japanese entertainment and video game center business. This agreement does not affect its video game parts at all.

Sega Sammy announced that their video game business has been severely affected by the COVID-19 pandemic and that their use of video game devices “has decreased significantly” and leads to ” a “substantial loss” for their Q1

fiscal year. The Board of Directors of Sega Sammy has agreed to transfer the majority of its stake in the video game business to Genda.

The full impact of Sega’s exit from the de facto video games business will be revealed as the company shares its quarterly earnings with investors later this week. But Sega said these changes would be recorded as “extraordinary losses” for the company.Sega, like many other Japanese video game companies, is involved in many businesses beyond game development. Sega’s history in the video game business is legendary, and its business departure will mark the end of a decades-long era for the company.

Matt TM Kim is an IGN reporter.


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