SEOUL (Reuters) – Samsung Electronics Co Ltd 005930.KS could launch its flagship Galaxy S smartphone a month earlier than expected in an attempt to grab market share from Huawei and counter competition from Apple Inc, three sources knowledgeable.
Huawei Technologies Co Ltd once challenged Samsung’s leadership in the global smartphone market, but its Chinese rival is in a survival mode with US restrictions choking the supply of chips used in phones. smart and telecommunication equipment.
South Korean chip industry officials hope Joe Biden’s presidency will ease some of those restrictions, though uncertain as they also expect the upcoming US administration to maintain a stiff stance. solid towards China.
Sources say, Samsung is preparing to launch its new Galaxy S21 at the end of January next year, while previously it launched the flagship S20 phone in early March this year, the sources said. , requested anonymity because the plan was not public.
Samsung Electronics declined to comment.
According to research firm Canalys, the South Korean company shipped 59% less Galaxy S20 5G series handsets in the United States in the second quarter than the performance of the previous model a year earlier. In contrast, Apple AAPL.O shipped its flagship iPhone 11 15% more than last year’s bestseller, the iPhone XR.
Samsung, which lost No. 1 to Huawei in the second quarter, regained the throne in the third quarter thanks in part to US restrictions on Huawei.
One person at a major smartphone chip supplier said Huawei’s stockpiles are expected to be depleted early next year.
However, Samsung faces increasing competition from Chinese rivals such as Xiaomi and Oppo, which are expected to take advantage of Huawei’s struggle for market share.
Apple also launched its iPhone series in October, about a month later than usual, to intensify competition.
Reports by Hyunjoo Jin and Heekyong Yang; Additional reporting by Stephen Nellis of San Francisco and Joyce Lee; Edited by Stephen Coates