Recent American reflections on how racism penetrates every aspect of our lives (at least in cases where it was not in the first place) is long overdue, and now Now these heavy chats have clearly reached the ice cream industry. As reported by Rolling StoneIce cream company Good Humor decided to decommission its old ice cream truck with a tinkling “Turkey In The Straw” cry because of the song’s racist history. As Rolling Stone explain, the original song gained popularity through the minstrel blackface program, and if that wasn’t enough reason to throw it in the trash of history, Wikipedia page of the song There is a special section for “racist editions”. (And they are very racist.)
So with that song, Good Humor did what any ice cream company would do in the same situation: It called RZA and asked him to write a new post. The new melody blends “traditional ice cream car sound with jazz and hip-hop elements,” and RZA explained that he wanted to write this new song so that it “suits every driver” and ” every child ”. On top of that, with the obvious “for the first time in a long time”, the RZA tune will be made available to all domestic ice cream vans “permanently”. In other words, theoretically, this could be the ice cream song forever—And to be honest, if you could ask the RZA to write your jingle, why would you want to replace it?
Now we just need to see how the ice cream industry exists in a post-COVID society. Maybe they could add some kind of catapult to safely throw ice cream in people’s hands? Until that happens and the safety of our ice cream vans rolling on our streets again, you can hear the RZA tune below (and below is the video he made show to talk about it).