Producer “Fortnite” launched Battle Royale against Apple Inc., accusing the tech giant of looking to “illegally maintain its monopoly.”
Epic Games said Thursday it had filed legal papers against the Apple AAPL,
after the iPhone maker launched the company’s hit game “Fortnite” out of their App Store and an attorney representing Epic confirmed that the lawsuit was filed in the Northern District of California. Apple removed the game after Epic began offering players discounts on in-game purchases if they chose to pay directly and not purchase their digital services through the App Store.
The game maker has been preparing for a fight, releasing a classic 1984 Apple promotional fake video, urging customers to protest against compliance and stop International Business Machines Inc. IBM,
from dominating the computer market. Back then, Apple warned that without change, the year 1984 might reflect George Orwell’s novel “1984”; Epic Games warns in its ad that the year 2020 could also embody “1984”.
Apple charges a developer 30% fee when purchases are made through the App Store and 15% after the first year of subscription. This is the focus of antitrust investigations against the company, which is worth nearly $ 2 trillion thanks to the proceeds from the iPhone and the apps and services provided through it. Epic has long tried to avoid paying such fees, having previously launched its own store to access Alphabet Inc.’s GOOGL,
The Play Store similarly comes with Google’s rival Android operating system.
See also: ‘Fortnite’ rejected Android, then Google found a major security hole in its app
Fortnite achieved more than 125 million app installs and more than $ 1 billion in player spend on Apple iOS devices as of mid-May alone, according to mobile app research firm Sensor Tower.
After Epic announced on Thursday morning that it would offer users on Apple’s iOS operating system a discount on purchases made through their store instead of through Apple, the public giant. Technology based in Cupertino, California has removed the app from the App Store. In response, Epic filed a lawsuit against Apple saying it seeks to “end Apple’s unfair and anticompetitive actions that Apple takes to maintain an illegal monopoly” in relation to the distribution. in-app and in-app purchases.
Apple did not immediately respond to MarketWatch’s request for comment, but issued a statement to other news organizations ahead of the news of Epic’s lawsuit. The statement claims that Epic Games introduced this feature without the consent of the company and is doing so “with the apparent intention of violating the App Store’s guidelines for in-app payments”.
The statement also states that Apple will “do its best to work with Epic to resolve these breaches so that they can return ‘Fortnite’ to the App Store.”
An Epic spokesperson confirmed the lawsuit in an email sent to MarketWatch.
As part of its campaign against Apple, the company launched a page on its website with the slogan “#FreeFortnite” asking customers to use this hashtag to support Epic by interacting with Official App Store Twitter account. The hashtag went viral on Twitter within an hour of the site’s launch.
Epic said on its website that players who have downloaded “Fortnite” to their Apple mobile devices “will have no problems continuing to play Chapter 2 – Season 3’s 13.40 update”. As the new installment begins, Epic hopes that players will be able to play the older content but not access the new material.
More Reference: Apple and Facebook are possibly the most vulnerable of the antitrust suspects
Apple’s fee policies around the App Store have recently been more closely monitored by both the developer and the regulator. Major developers include Spotify Technology SA SPOT,
tried to avoid paying Apple a subscription fee cut, and the developers of Hey, a new email client, openly battled Apple in June after the email service launched. Application without the option of purchasing a subscription from within the app. The developers of Apple and Hey have finally reached a compromise.
Regulators and lawmakers in the US and Europe have also questioned the company’s App Store policies and whether they hold back the competition.
Epic argued in its complaint that Apple “hurts app developer relationships with their customers” by being forced into all transactions because customers “often fall. fault for Epic ”on issues related to payments. “In addition, Apple may obtain information regarding Epic transactions with its own customers, even if Epic and their own customers do not want to share their information with Apple,” the lawsuit said. know.
Apple shares rose 1.8% on Thursday and have risen more than 50% in the past three months as the Dow Jones Industrial Average DJIA,
, counting Apple as a component, has increased by 20%.