Carrying out a pandemic direct award show is almost impossible but Univision has done it and Premios Juventud in 2020 has exceeded all expectations.
Broadcast live from Seminole Hard Rock Hotel & Casino in Hollywood, Fla. On Thursday night (August 13), the 17th annual youth award leveraged technology and innovation to provide a safe environment for some onsite talents such as Karol G, Sebastian Yatra and El Alfa, to name a few. The audience is completely virtual.
Premios Juventud, this year honoring many frontline heroes including volunteers at food banks and medical professionals, kicked off with a pre-PJ Takeover show that included those by Jay Wheeler. , Kendo Kaponi, Neto Bernal, Pitizion, Alex Rose and Rafa Pabon.
The awards show started with a PJ-only version of Bob Marley̵7;s “One Love” song performed by The Wailers, Cedella and Skip Marley, Pedro Capó, Rauw Alejandro, Farruko, Camilo and Kany García, all of them. participate on stage to send messages of love, justice and inclusion. Pitbull followed up with his televised debut performance in the single “I Believe that We Will Win.”
The top winners of the night included Bad Bunny with eight awards, followed by Karol G and J Balvin with five awards each.
Llane, Natti Natasha, Grupo Firme and Natanael Cano are some of the artists who have performed in front of a limited audience and home audience. Others, such as CNCO, Cristian Castro and Gloria Trevi, performed virtual. The show ended with a special tribute to Celia Cruz under the KYEN concept? Sabana Music Group’s ES?
Below, take a look at some of the highlights of Premios Juventud 2020.
Moments of inspiration:
For the most part, Premios Juventud has focused on and noted the unguarded heroes facing the Coronavirus epidemic. Many artists, such as Rafa Pabon, Ricky Martin, Becky G and Kany Garcia, used the platform to solve human rights and election issues.
“I always try to use my background to talk about impactful topics,” said Becky G upon receiving the Agent of Change award and dedicating it to Tamika Mallory and Vanessa Guillen, who inspired Let her use her voice. “Their campaigns are not just a hashtag on Instagram. They are life or death. I invite you to take this time to reflect and I ask you to vote with me in November ”.
Agente of Change honoree, Ricky Martin, also spoke of her mission to drive change in her award-winning speech. “I want to change denial into acceptance, inequality into equality and injustice to justice,” he said. “To all those young people with passion and strength, I encourage you to be an agent of change in your community. I believe you. You have the key to change ”. Both Ricky and Becky are present in a hologram version.
Pitbull got feelings:
Present at the awards ceremony was Pitbull, who was also honored as the Agent of Change. The Cuban-American artist discussed the importance of education in his speech, saying that it is revolution, salvation and real solution. Before giving his speech, however, Pitbull was surprised with a video from one of his grown-up instructors, Hope Martinez. “You have changed the world since I met you,” she said after sharing her anecdotes about Pitbull as a student.
With tears in his eyes, Mr. 305 said that Hope not only inspired him but also changed his life when no one believed him. He dedicates his awards to teacher, mother, aunt, grandmother, industry friends and 10,000 students at his Slam school.
An unforgettable Selena memory:
One of the much-awaited moments of the night is a tribute to Selena’s 25th anniversary of music and heritage. Karol G presented something special, saying that Selena marked her generation and that is why she has a tattoo of her on her arm. “She continues to shine every day and that’s why she’s eternal,” she said.
Danna Paola, Natti Natasha, Ally Brooke and Greeicy all stood on the same stage, shining in Selena-inspired outfits and performing the “Como La Flor”, “Carcacha,” “Techno Cumbia,” “Amor. Prohibido, “Baila Esta Cumbia,” and “Photos and memories”.
Karol G then gave AB Quintanilla two Musical Heritage Awards to him and his late sister. “I gave this award to my mom and dad,” he said, expressing that for them he and his siblings fell in love with music.
Message COVID-19 by J Balvin:
J Balvin was awarded for the purpose video for “Rojo” directed by Colin Tilley, which sends a powerful message about “don’t text, drive,”. In a pre-recorded message, Balvin thanked fans and confessed that he tested positive for COVID and is recovering. “These are very difficult, very complicated days. Sometimes we wouldn’t think we would get to it but I got it and I got it badly, “he said.” My message to my followers, young fans and everyone in general is to be considerate. This is not a joke. Viruses are real and it’s dangerous. “
Gloria Trevi’s sincere performance:
Gloria Trevi did not miss the chance to shine at Premios Juventud and also conveyed a message of hope in these moments of effort. Before her amazing performance on the single “Demasiado Fragiles”, the Mexican singer said she missed her fans and was on stage. “But pandemic has other plans,” she said. “What she doesn’t know is that she can’t separate us and somehow we will reunite again. I invite you to my home and from my home to your home and your heart I want to send this message ”.
Ozuna’s Candylicious Show:
Ozuna, like all other performances, really engages virtual audiences and viewers at home. Returning to his authentic, braided look, the Puerto Rican artist delivered a spectacular performance of “Caramelo” and “Mamacita.” He is joined by a live band of five, all wearing masks and a group of cartoon dancers on set inspired by Candyland.