Panera is testing some new additions to its menu in Kansas.
According to the Kansas City Business Journal, the chain’s second largest franchisor, Pan American Group, launched Panera Tonight: Beer, Wine & Dine at two locations in Overland Park, Kansas, last week.
Pan American is planning to expand the pilot program to three other locations in Johnson County, Kansas and will announce those locations once they have been approved for a beer and liquor trading license, the newspaper reported.
According to Nation̵7;s Restaurant News, this is Panera’s first time selling alcoholic beverages.
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The five locations will offer beers and hard beers from Kansas City-based Boulevard Brewing Co., as well as wine from California-based Ménage à Trois Wines, according to Business Journal.
New drinks will be available after 4:00 pm and cost between $ 4 and 6, Restaurant Business reported.
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According to the website, Pan American Group launched a new program to coincide with Panera’s new flat bread pizzas, to be released on October 28.
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Pan American Corporation told Business Journal that if the pilot program is successful in Kansas, the franchisee plans to expand the test to Northern California and other markets.
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Franchise operator – owned by Flynn Restaurant Group – operates 134 Paneras in the US
Flynn Restaurant Group also operates 460 Applebee locations, 282 Taco Bell locations and 369 Arby locations, according to the website.
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