In doing so, Democrats are taking a page out of the book they used to overturn the House of Representatives in the 2018 midterm elections.
In this cycle, however, Democrats have incorporated their laser focus Healthcare – especially promising they will ensure that people cannot be denied coverage for existing conditions – with criticism of The Republican Party’s missteps in dealing with the coronavirus epidemic are still raging.
Democrat strategists say the combination is a powerful one, and if Democrats regain control of the Senate it will largely depend on the party̵7;s disciplined attention in defending. The Affordable Care Act and Republican efforts to overturn it.
Ian Russell, a Democratic media consultant working on the up and down ballot races, said the pandemic “brings a new level of urgency to this issue.” He said he “lost the amount” of the ads he cut that contained the terms “pre-existing conditions” or attacked a Republican for opposing those protections.
“There are more than 8 million Americans who are pre-infected with coronavirus. . . And if you don’t have the Affordable Care Act protection, all of those people could be denied coverage, ”he said.
Data tells the story.
According to a new report by Wesleyan Media Project, a new report by Wesleyan Media Project, a new report by Wesleyan Media Project, specializing in tracking political advertisements, accounts for 44% of all commercials broadcast on television in The past two weeks by Democratic Senate candidates focus on health care.
In North Carolina, which has emerged as the most expensive Senate race in US history and the one that can decide who will control the room, Democrat Cal Cunningham has given Senator a positive vote. Incumbent Thom Tillis opposes the Affordable Care Act and his role in stopping Medicaid’s expansion while in the North Carolina state legislature was the central theme of his campaign.
Cunningham duplicated the message as he pushed back negative ads from Tillis, a first-term Republican, assaulted Cunningham’s credibility between a sexual scandal with a woman accused of having an affair outside of marriage.
“Thom Tillis is desperately attacking my personal life because he doesn’t want to talk about his own record,” Cunningham said in a recent ad. “Thousands of families have not received health care. The prescription cannot be paid. And a relentless effort to take away coverage for people with pre-existing medical conditions. “
The Wesleyan report shows Republicans are also emphasizing health care as the top issue in their closing message, with about 33% of their TV commercials focused on health care.
While the Wesleyan Media Project did not go into the specific framework of the issues in tracked ads, chief executive Travis N. Ridout said his opinion was Communist Party ads. Hoa tended to respond to criticism from Democrats.
“They are under a lot of Democratic attacks on this issue, so they need to defend,” Ridout said. “My consciousness is [the Republican response] is a general ‘I will protect people, protect their health’, so people don’t worry that all will be taken away. “
Vulnerable Republican candidates on health care for the same reasons as they were two years ago: Congressional Republicans voted multiple times to repeal the Price Care Act affordable but unsuccessful, most notably in 2017, when the Senate’s GOP just fell lack of votes needed to replace the law.
Since then, the GOP has failed to align behind a viable alternative to the law that their establishment is still disgusted with but on the other has become much more popular in the 10 years since its passage. – especially protection measures already in place.
Coronavirus only raises concerns about health insurance and coverage for end-to-end treatments and vaccines, experts said.
However, Republican strategists remain skeptical that the Democratic health message is responsible for the GOP struggles in key states.
“The Georgia Senate races are not competitive because Jon Ossoff is talking about healthcare. It’s a competitive race because President Trump is at the top of the ticket and there are people with the name ‘Republican Party’ on the back of the ballot, said Jon McHenry, a GOP pollster and strategist. Similar dynamics are playing out in many other voting races, he says.
Michael Steel, a Republican strategist who worked on Jeb Bush’s 2016 presidential campaign, says that far more effective than the Affordable Care Act arguments are Democrats attack the Republican Party because of its inadequate response to the pandemic and inadequate efforts to reduce the economic consequences it causes. raging across the country.
“I mean, when you can’t go to a baseball game, movie theater or bar, or visit an elderly relative, arguing that if you repeal the Affordable Care Act without substitution includes pre-existing conditions. . . It’s very relevant to the real crisis we’re facing, ”he said.
Celinda Lake, a Democratic pollster working on Joe Biden’s presidential campaign, disagrees with this view.
“It’s a really, really powerful message,” she said, especially for suburban women, non-college white women and Latino voters, the group already received a lot of care insurance. health best by law.
Messages targeting the rising healthcare costs and protections for existential conditions have the most profound effect, she said.
COVID-19 has deepened and broadened the interest of the Democratic Party’s health care message, she said. First, many people have lost their jobs during the pandemic, and that often means losing health insurance.
Furthermore, “people are fully confident that COVID will be considered a pre-existing condition if [insurers] allowed to do it. People are very worried about the affordability of vaccines or treatments, ”and believe they won’t be within reach of the uninsured, Lake said.
For Republicans, including supporters of the Trump administration’s lawsuit and 18 Republican state attorneys general demanding the Supreme Court to repeal the Affordable Care Act, Lake said ordinary voters are fed up with their lack of viable healthcare solutions.
“The voters said, ‘Enough. If you have an idea, improve it. ”
Victoria McGrane can be contacted at email@example.com. Follow her on Twitter @vgmac.