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Netflix launches channel for scheduled programming



TV giant Netflix has just launched a new TV channel in France, Direct, to test the program scheduled for subscribers.

Netflix launched its Direct software, a TV channel currently only available in France, to test the scheduled show.

The channel launched on November 5 and is only available to subscribers in certain regions of France, although Netflix has announced that the channel will eventually be more widely available in early December. streaming explained that it was the consumption of traditional television in France that drove the decision to debut there, adding, “Many viewers liked the idea of ​​the show not asking them to choose what they would see.”

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Netflix added, “Whether you’re lacking inspiration or you’re exploring Netflix for the first time, you can let yourself be guided by the first time without having to pick a specific title and surprise yourself. by the diversity of Netflix libraries. “

Users of streaming services complain commonly about how difficult it is to decide what content is available. To provide a better user experience, Netflix previously introduced the Shuffle Play function. Direct marked the first time in the company’s history the scheduled program will be available to users.

Despite the coronavirus (COVID-19) pandemic, Netflix saw growth this year, having about 2.2 million subscribers in the third quarter. Additionally, the streaming giant has forged new partnerships with several companies to further expand its library of original content.

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Source: IndieWire

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