Netflix is testing a programmed linear content channel in France, Diversity reported. The channel, called Netflix Direct, will be available to Netflix streaming subscribers and will offer content from existing streaming libraries in a linear format, like cable and TV broadcasters promote.
“Maybe you’re not in the mood to decide, or you’re new and looking your way, or you just want to be amazed at something new and different,” Netflix said in an announcement statement. new service. The company chose France to launch Netflix Direct because traditional TV is “incredibly popular”; there and people “just want a ‘backstroke’ experience where they don’t have to choose the show,” the company said.
Netflix Direct launched in some regions of France on November 5 and will expand to many regions of the country next month. Based on DiversityNetflix has about 9 million subscribers in France.
Netflix tested other alternatives to its standard streaming services, rolling out the “Shuffle” button in August to allow users to scroll randomly through recommended viewing options. With Netflix Direct, all viewers on the channel will watch the same show at the same time.
The streaming giant saw a dramatic increase in its business when the coronavirus pandemic started; in the first two quarters of 2020, it added 26 million subscribers — roughly the same number added for the whole of 2019.