“Xbox has a chance of making Japan the second largest market after the US if it takes the right steps for many years to come.”
A new report shows that Microsoft is looking to expand its first-party portfolio by acquiring Japanese studios “small to large”.
Bloomberg (thanks, VGC) reports that a number of Japanese-based studios have been approached by Microsoft with the intent of acquiring them. While studios were asked to remain anonymous – and would not be able to get details on how the discussions ended – Xbox’s head of operations in Asia, Jeremy Hinton, said Microsoft “was”; open to discussion. Comment with the right creators “comment if any acquisitions will be announced soon.
It has been reported that one of the accessible studios includes Koei Tecmo. Hisashi Chairman Koinuma has stated that he is willing to consider releasing more Xbox games “if the US company continues to have an interest in Japan”.
“Xbox has a chance of making Japan the second largest market after the US if it takes the right steps for many years to come,” said analyst Hideki Yasuda of the Ace Research Institute, based in Tokyo. . “Sony’s attention is slowly drifting away and fans have started to notice it.
“Microsoft will not be able to take the number 2 spot of Sony [after Nintendo] Soon in Japan, but at least it started to change. The big tide always starts with a small change. “
It seems that Yasuda is not alone in believing that Sony is focusing on PlayStation plans in Stateside.
“Analysts agree that PlayStation no longer considers the Japanese market as important,” added Morningstar Research analyst Kazunori Ito. “If you want to know they dominate the Japanese market, you need to ask about it because otherwise Sony wouldn’t talk about it.”
“Ultimately, I believe that in Series X, Microsoft has indeed delivered an excellent next-generation system – but one probably won’t show much of its strength at launch,” said Richard of Digital Foundry. In my review of the Xbox Series X. “That part is due to the lack of first-party titles that really put new technology beyond its paces, and another part heavily depends on its vision. Microsoft in its gradual growth in gaming is in contrast to the revolutionary change that Sony is heading towards with the PlayStation 5.
“Publishers wholeheartedly pursuing multi-generational development at a level we’ve never seen before have neither helped the Series consoles in setting them up as a bloody generation leap. Here and at least now, I love the hardware for what I can experience with it and its proficient implementation of many of its forward-looking features – but a console defined by games. Its play, and in that sense, I still feel that I know almost nothing about the machine. “