Chick-fil-A and Popeyes will soon face another rival in the battle for the best chicken sandwich.
McDonald’s told investors on Monday that it would release a Chicken Crispy Sandwich early next year in the United States.
Shares of McDonald’s rose less than 1% in morning trading after the company’s third-quarter earnings and revenue topped analysts’ estimates. The company has also released an investor update that predicts single-digit system-wide sales growth in 2021and 2022 and shares more on its strategy to drive sales. sales number.
The fast food giant began testing burgers in Houston and Knoxville, Tennessee nearly a year ago. A sandwich with fried chicken tenderloin is served on a buttered potato roll, topped with butter and pickles. A premium version also has tomato, lettuce and mayo.
McDonald’s franchisees have ordered a Southern style chicken sandwich because Chick-fil-A’s threat to their business is growing. And the success of Popeyes sandwich adoption has led to double-digit in-store sales growth every quarter since release, suggesting an opportunity for new competition. But the coronavirus pandemic delayed the release of new McDonald’s sandwiches as the chain had to rethink menu items and wait for customers to return to their restaurants.
The sandwich is also part of McDonald’s menu expansion strategy to include more chicken items, as the variety is growing faster than beef. Other markets, like Germany and the Netherlands, have created their own chicken sandwiches to capitalize on the popularity of chicken.
US President Joe Erlinger told investors on Monday that Chicken Crispy Sandwich was intended to make consumers “start to see us differently” as the chain tried to become famous for both burgers and chicken.