It has been a tough year for many American businesses, but it has proven to benefit at least one of them: McDonald’s.
Industry analysts have frequently noted that the fast-food giant has been cautiously navigating uncertain waters of the coronavirus epidemic quite well. Breakfast and in-store sales (obviously) differ, but McDonald’s innovated in several key areas quite quickly and experienced a much needed growth in online ordering. Its important, application order sales and business performance boost. Overall, same-store sales rose almost 5% in the past quarter and a new survey of franchise partners shows that McDonald̵7;s restaurant operators nationwide are feeling optimistic. in the future than in recent years. Overall, shares of McDonald’s have increased 6% this year.
Following this success, analysts and experts alike will pay more attention to the company’s much-awaited investment meeting tomorrow, when McDonald’s will roll out a culmination of how they plan to leverage dynamic. force and expand their growth in digital sales, new technologies and even new restaurants. (Related: Don’t Miss Out How McDonald’s Adding This New Dish For the First Time in 30 Years.)
But as it relates to its all-important menu, investors predict that the fast food franchise will announce that will begin to roll out the highly anticipated new premium chicken sandwich nationwide, firmly affirms its presence in the current hot fast food chicken sandwich war conducted by Chick-Fil-A, Popeyes and KFC.
Christopher Carril, an analyst at RBC Capital Markets, told CNBC that the new McDonald’s chicken bread is a “potentially significant opportunity”, noting that Popeyes’ addition of chicken bread spurred two-child growth. numbers in 2020.
Of course, McDonald’s has been selling a variety of chicken sandwiches over a long period of time, and in several key markets, they’ve been testing two new premium chicken sandwiches – a new version of the new crispy fried chicken sandwich – since December of last year. Although McDonald’s has yet to set up a supply chain to roll out its premium chicken sandwich nationwide, observers expect that to be addressed in the investor call. It’s not clear if the new chicken sandwich is one of the dishes they’ve been testing.
This is not the first time experts have speculated that a new chicken sandwich will be coming to McD’s. Research firm Gordon Haskett wrote in July this year: “We expect to see a new line of chicken bread introduced in Q4 2020. In a leaked email from earlier this year, recipients Rights have begged the fast food giant to “focus” on developing a competitive chicken sandwich.
For his part, McDonald’s CEO Chris Kempczinski has mentioned big changes to the fast food giant’s future menu. “I know that there is an innovation planned for the end of the year that will bring some dishes on the menu,” he said during an investment call over the summer. And if you can’t buy enough McDonald’s, be sure to stroll through the path of memory by reading out What McDonald’s served in the year you were born.