Six years since she took the cover photo of Paper magazine, Kim Kardashian West’s Internet-disruptive capabilities have remained unmatched. Just a day after a string of tweets for her 40th birthday turned the reality TV star into an instant meme-ification, she struggled back to her story by sharing a message. other related to birthday.
One from outside the grave.
As a birthday gift, her husband, musician Kanye West, arranged for “a special surprise from heaven”; – a birthday message from her late father Robert Kardashian, who became famous as a way is one of OJ Simpson’s defense attorneys submitted as a hologram.
“I am a proud Armenian father,” the hologram says in the message, referring to Kardashian West’s legacy and her relentless efforts to draw attention to the struggles of Armenians.
The hologram also expresses pride in Kardashian West’s decision to become a lawyer “and continue my legacy”. In a humble nod to West, the hologram mentions her husband as “the most genius, coolest, most wonderful man in the world” and the video head dancing to the song Who Put the Bomp by Barry Mann.
Robert Kardashian is not the only deceased celebrity to be revived in holograph form. Tupac Shakur, Amy Winehouse, and Ronald Reagan all received similar treatments – though for live performances and museum exhibitions rather than for birthday presents.
These projections are not technically hologram but rely on optical illusions, first discovered in the 19th century as Pepper’s Ghost to create holograms. The real hologram technology is still far from any commercial application.
A production company named Kaleida has claimed responsibility for the presentation of the Kardashian hologram. According to their website, the project is on display in Tahiti, shining a new light on the mysterious location of the Kardashian-West’s 40th birthday party.
The company specializes in manufacturing a very thin gauze called a Holonet, which is how the effect is achieved.
In 2012, MTV reported that developing a Tupac hologram cost between $ 100,000 and $ 400,000. However, as Deepfake technology improved, controlling the dead person’s voice and picture could have become significantly cheaper.
Although they don’t advertise their prices online, there is an existing service, Artistry In Motion, that creates “holograms” of the dead for the “rich clientele”.