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Google’s Workplace rebranding comes with icon upgrades to its range of core services, giving them a more dreadfully colorful yet uniform set of icons and dropping a handful. Our biggest attraction with the newly found consistency is that it makes distinguishing between apps more difficult at a glance. It looks like our woes will be aggravated as the Indian version of Google Pay is dealing with the same thing and this time getting worse.
From app icons to splash screens, everything now makes up this new icon, replacing the old GPay branding. The icon consists of two nested U-shaped objects using Google’s distinct four-color palette. However, it’s not entirely clear what that number really is – perhaps a wallet or a pair of banknotes. Google might also be trying to cleverly make a G (or even P, somehow), but you never know.
An app icon should ideally illustrate the functionality of that app, but this new Google Pay logo fails that test or at least makes it difficult to decipher the shape, in spite of its purpose. However, the new Workplace icons are flashy, at least they stick to the original border (like Gmail and Drive) or use a more recognizable icon (like Meet).
Let’s play a game …
In addition to the new icon, the payment app will now only be called GPay, instead of the full Google Pay app label. This isn’t a big deal as Google has been using the GPay branding in a number of places for a while.
These changes will go into effect with the Google Pay beta app, which was recently rewritten very quickly. You can join the official beta from the Play Store or pull the v116.1.9 (beta) apps from APK Mirror to see them for yourself. Since we are expecting a new version of Tez to replace the international Google Pay app next year, the new logo will finally reach everyone’s hands after the test round in India.
Google Pay’s puzzling new logo left us scratching our heads trying to figure out what it really meant. A brief explanation from Google India’s Caesar Sengupta finally clarifies the atmosphere with an official fundamental story that inspired this change: Two interlocking shapes are said to depict a single one. Physical wallets – which Google Pay has been trying to replace for years now, increasingly supports more of the cards we carry. Although that clarification brings us to an end, it still doesn’t address how far the new design differs from the current design.
2/3: traveling around India. We’ve recently enabled credit card NFC payments, introduced an ACE credit card with Axis Bank, and there will be more. For many people in India today, GPay is an efficient alternative to physical wallets and everything in it – cash, bills, cards,
– Caesar Sengupta (@caesars) November 7, 2020
Most of the casual users I’ve shown this logo think it’s forming some sort of “link” and can’t link it to a recognized app like Google Pay – even though it is A certain type of Google product is very obvious. That certainly seems like enough proof that the new logo can be more confusing than Google’s goal. On the other hand, the seller will also have to replace the existing brand again, just has replaced the markers of Google Wallet and Android Pay, as noted by one Twitter user (below).
The problem with changing the Google Pay logo once again is that businesses have just started replacing the Google Wallet and Android Pay stickers with their existing Google Pay logos. Why can’t you stick with a brand for long?
– Carson (@ csaldanha3) November 9, 2020
- prajjwal porwal,
- Anthony Maki