Brands drop millions of dollars for the opportunity to incorporate name shows. The product placement also monetizes TV studios and increases product sales. But no one expected such a stage Game of Thrones making billions for a very contemporary coffee company, Starbucks.
What is the most absurd thing about random product placement that has resulted in more sales for the multinational coffee chain? After all, it wasn’t even a Starbucks.
‘Game of Thrones’ appeared in the Middle Ages
The above events Game of Thrones takes place in the fictional context of Westeros in the era before modern technology. The whole world is made up, however, book author George RR Martin admits he was influenced by medieval England. He includes references to the War of the Roses, which occurred in the late 15th century.
Regardless of the exact time frame, it’s undeniable that any character in the award-winning HBO series will never drink Starbucks vanilla coffee. That’s what shocked it when a storytelling paper cup appeared in an episode.
Fans were amazed to discover an editing error on ‘Game of Thrones’
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Eagle-eyed fans noticed a mistake in episode 4 of season 8, “The Last of the Starks.” In a party scene in Winterfell, Daenerys Targaryen can be seen sitting next to a disposable coffee mug that looks surprisingly similar to the one you drink at Starbucks. The cup on the table by mistake. The editors removed it from the episode two days later.
As expected, the internet has become frantically mocking the mistake. The whole incident drove huge sales for Starbucks, although it was later revealed that the mug in question was simply a conventional handmade service mug, not a Starbucks.
Fake Starbucks mugs make money for the coffee retailer
According to CNBC, a false cup of coffee would cost six figures to include in such a popular show Game of Thrones. But since it was a mistake, the free advertising combined with the viral nature of the bug earned Starbucks an estimated $ 2.3 billion in revenue.
Marketing Director Stacy Jones said: “This is a once-in-a-lifetime opportunity and an opportunity for Starbucks. “But really, this is just the tip of the iceberg, because what is not monitored or estimated is word of mouth and social media on top.”
Glass earned 193,000 mentions in just 48 hours on social media.
The people who made ‘Game of Thrones’ had a hilarious response
In the end, the cup was just a simple mistake, but that didn’t stop HBO from making a statement about the incident.
“In response to inquiries from people who watched a handcrafted service coffee cup in Sunday’s evening episode Game of Thrones: The latte appeared in the episode was a mistake. Daenerys ordered an herbal tea, ”writes HBO executives, according to Insider.
After the series’ controversial finale, hardly anyone ever talks about the goblet anymore as they grapple with the Daenerys forks becoming utterly mad queen and killing everyone. Maybe she should drink herbal tea after all.