Teslaquila, Tesla Branded alcohol starred in CEO Elon Musk The controversial April Fool’s Day joke about the automaker filing bankruptcy, has arrived.
The automaker now lists Tesla Tequila (a bit different from the original Teslaquila branding) on its website. Tequila – described as a “mini premium tequila añejo 100% de agave made from sustainably sourced upland and lowland agave”;, housed in an iconic hand-blown glass bottle charge. Oh, and it costs $ 250.
Celebrity-made tequilas are nothing new – and often lucrative. Casamigos, a tequila brand co-founded by George Clooney, was acquired by Diageo in a deal that valued the company up to $ 1 billion. Tesla Tequila may be the first wine sold by an automaker. The wine is produced by Nosotros Tequila, according to the company.
Tequila first appeared in April 2018 when Musk tweeted a photo of him unconscious on a Tesla Model 3 “surrounded by bottles of” Teslaquilla “, dry tear streaks still visible on his mother ”. In the photo, Musk is holding a cardboard sheet that says “bankwupt”.
Later that year, Tesla applied to the US Patent and Trademark Office to trademark “Teslaquila.”