A number of digital activities, including CNN, have set new records for general audiences.
This week also accounts for two of the most viewed days in CNN’s forty-year history.
The off-chart interest in election results can be seen clearly on Tuesday, the day traditionally known as Election Day.
According to Akamai, while the overall television viewership within golden hour electoral coverage has fallen from the 2016 highs, live news broadcast traffic is still up, according to Akamai.
The content distribution network company said that online traffic peaked at a time almost five times greater “than traffic on a typical day”, and more than twice as high as the peak. on election night 2016, “set a record at the time for the biggest single news event that Akamai has delivered.”
Tuesday night ended with no clear winner in the presidential race, so Wednesday was an even bigger day for some major news sources. Meredith Kopit Levien, CEO of The New York Times, said its coverage “brought 120 million readers to The Times” on Wednesday and “more than 75 million arrived the day before.”
CNN Digital recorded 67 million plus visitors on Tuesday and nearly doubled, 116 million, on Wednesday.
It was “the biggest day in history” for CNN Digital, editor-in-chief Meredith Artley said on Twitter.
“The entire global team is very proud of this ability and responsibility,” she wrote. “And here for today and all after.”
CBS News also stated that Wednesday is a bigger day than Tuesday for the CBSN streaming service. The service sets a new record for the total number of minutes viewed per day.
As of Friday noon, NBC News Digital had collected nearly 500 million views totaling “on all election videos and content since the election began,” an NBC spokesperson said.
Nail-shooting contests in some battlefield states also boost television news viewership. Fox News was the highest-rated cable news channel on Tuesday night, while CNN topped out on Wednesdays and Thursdays, showing broad interest in reporting the vote-by-minute coverage.
Wednesday is “the second most watched day in CNN’s 40-year history, just after Election Day 2016,” the network said in a press release. Thursday ranked 6th of all time.
On its website, The Washington Post said Tuesday and Wednesday were both “record setting days;” on Wednesday, the Post website had “the highest number of pageviews in history by more than 40 percent.”
According to a Post spokesman, the news agency also “significantly increased our international reach” this week, “more than doubling its readership among users in countries including Canada, UK and Australia. “