The UFC is keeping Electronic Arts in its corner for the long haul.
According to a press release on Thursday, EA Sports and UFC have extended their partnership to 2030. For at least the next decade, the video game giant will continue to publish. EA SPORTS UFC franchise, fourth iteration in August.
ELECTRONIC SPORTS UFC 4 has been well received by critics. The game scored 83 on the Metacritic review aggregator. Prediction for the debut was reinforced by the presence of former heavyweight champion Brock Lesnar.
Israeli UFC stars Adesanya and Jorge Masvidal are featured on the cover.
“We are delighted that we will continue to work with EA for the next 10 years,” UFC senior vice president, global consumer products Tracey Bleczinski said in the statement. “ELECTRONIC SPORTS has become a natural extension of the UFC branding and an important way to interact with our fans.
“We’ve just launched our most successful game to date, and EA continues to prove that there’s room to grow and introduce new fans to the sport. We’ll continue to push boundaries together and create incredible fights that UFC fans love to play. “
The EA SPORTS UFC The series begins in 2014, following Can’t argue game series released by THQ.