Disney TV studios have launched a major rebranding of three studios, 20th Century Fox Television, Fox 21 TV Studios and ABC Studios / ABC Signature. The move comes nearly 18 months after Disney acquired $ 71.3 billion in critical assets of 20th Century Fox and seven months after Disney-owned film companies – 20th Century Fox Studios and Fox Searchlight Pictures – dropped “Fox” in January to become 20th Century Studios and Searchlight Photos.
ABC Studios and its cable / online subsidiary ABC Signature, led by president Jonnie Davis, will merge into a studio called ABC Signature. Fox 21 Television Studios, led by president Bert Salke, will be renamed Touchstone Television. 20th Century Fox Television, led by president Carolyn Cassidy, will become 20th Television. Because they were both part of Disney TV Studios, the divisions also removed the “studio”; from their nickname.
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The removal of Fox was agreed upon when the transaction between Disney and 20th Century Fox was negotiated to avoid market confusion. While it is understandable to rename 20th Century Fox TV by dropping “Fox”, changing the Fox 21 TV Studios name poses a conundrum, leading to a delay in the overall name change. The solution came in the form of Touchstone Television, bringing back the legacy Disney brand that was discontinued in 2007. While Fox 21’s name is gone, the new Touchstone TV logo retains its solid typewriter font. of it to continue.
New graphic logos (see above) and “motion cards” (see below) will be featured in future Disney Television Studios episodes. The changes take effect immediately, although the new name and logo may not be fully integrated until year-end. The library title and pre-rebranded broadcasts will not be changed.
“Our new studio name and logo mark a new day for ABC Signature, 20th Television and Touchstone Television and celebrate their rich history and the creative power of The Walt Disney Company,” host Craig Hunegs said Disney Television Studios. Dana [Walden] And I couldn’t be more satisfied with the first year that our three studios became part of Disney Television Studios together and we believe that with our strong talent team and our exceptional studio team, it’s good. Most has yet to come. “
Disney Television Studios’ three units recently won 47 Emmy Award nominations, including a nod to the Outstanding Limited Series for Fire everywhere, as well as acting nominations for Kerry Washington, Anthony Anderson, Tracee Ellis Ross, Billy Porter, Sterling K. Brown, Ron Cephas Jones and Phylicia Rashad; directing nod to Lesli Linka Glatter (Hometown) and Gail Mancuso (Modern family); and the striking animated series nodded for Bob’s Burgers and The Simpsons, among others.
Disney Television Studios is currently producing the # 1 script series out of 10 networks / platforms: Grey’s surgery/ ABC, This is us/ NBC, 9-1-1/ Fox, American horror story/ FX, Queen of the South/USA, American father/ TBS, Barkskins/ Nat Geo, Grown-ish/ Freeform (adults 18-49, L + 7) and Fire everywhere/ Hulu (first eight weeks). DTS also holds the No. 1 drama and comedy spot on ABC (Grey’s surgery (2.6) and Fox (9-1-1 (2.5).
Coming up for the combined studio are new fall and mid-season shows Big sky and Call your mother for ABC; Genius: Aretha for Nat Geo; Wake up, Book of Blood, Sickness, Mystery Benedict Society and There are only murders in the building for Hulu; Big Shots, Mighty Ducks, Turner & Hooch and Just outside for Disney +; Impeachment: American crime story and Old man for FX on Hulu; Rich and Next for Fox; and Hoops and Ratched for Netflix.