Disney today announced the release of its new Christmas ad, a three-minute animated short that tells the touching story of a grandmother, her granddaughter, and the family traditions that unite them across many year.
As part of Disney’s festival retail campaign, ‘From Our Family To Yours’, the ad marks a 40-year partnership with the children’s charity, Make-A-Wish.
Warm storyline inspired by themes of tradition, family reunion and nostalgia, and introduces two new characters – a grandmother, Lola and her niece – along with a familiar friend Mickey Mouse.
He is a popular toy, given to Lola as a child by her father in 1940.
Disney released a three-minute cartoon retail campaign (pictured) before Christmas, as they marked a 40-year partnership with the children’s charity, Make-A-Wish
Heartwarming campaign tells the story of a family connected through a tradition of sharing a favorite toy (photo)
Rising Star candidate Ivor Novello, 19-year-old Griff, (pictured) living in the UK, performs ‘Love Is A Compass’ for the emotional promotion
With each passing year, Mickey becomes a symbol of Lola’s childhood and present-day connection with her granddaughter, eventually inspiring an unexpected festival on Christmas morning.
Disney fans will be able to purchase the limited edition classic Mickey Mouse soft toy featured in ads from The Disney Store and ShopDisney.co.uk, benefiting the Make-A-Wish organizations.
The story is accompanied by the emotional vocals of UK artist and Rising Star candidate Ivor Novello, Griff, 19, performer ‘Love Is A Compass’, written by the composing / production team. output, PARKWILD.
The charity song will also be available for sale and download starting November 9. For each download before December 31, 2020, 100% of the retail price proceeds will go to Make-A -Wish.
To celebrate the theme of family festivals, Disney encourages fans to visit Facebook, Instagram, or Twitter to share their past and present festive memories using #LoveFromDisney.
For each special anniversary shared, Disney will give Make-A-Wish $ 1 (up to $ 100,000).
The charity track sung by Griff (pictured) and written by the composing / production team, PARKWILD, will be available for sale and download starting November 9
Music downloads made before December 31, 2020 will have 100% of proceeds donated to Make-A-Wish. Photo: Animation advertisement
Disney is encouraging fans to share their past and present festive memories using #LoveFromDisney on social media. Photo: Mickey Mouse Toy
Tasia Filippatos, SVP Disney EMEA said: ‘Christmas is the time to give and to give, and we are excited to launch this festival promotion campaign to support our long-term charity partner Make-A- Our Wish.
‘Our goal is to tell an inspirational universal story through themes about family, love and special holiday traditions. We hope that Disney fans enjoy this short film. ”
British artist Griff, who performed ‘Love Is A Compass’ said:’ I am very excited to be involved in Disney’s Christmas campaign, in support of Make-A-Wish.
‘The lyrics and storytelling in the ad are powerful and important. The theme of family and loved ones is always in the minds of many of us – especially this Christmas. ”
Tasia Filippatos, SVP Disney EMEA, reveals campaign (pictured) to tell an inspirational universal story through themes of family, love and special holiday traditions
Luciano Manzo, President and CEO of Make-A-Wish International, revealed that working with Disney has helped meet the wishes of many children around the world. Photo: Disney Animation Campaign
Luciano added that the festive season is a meaningful time for many families and said it was ‘wonderful’ to have the opportunity to give many life-changing wishes. Photo: Disney Animation Campaign
Luciano Manzo, President and CEO at Make-A-Wish International said: ‘Our 40-year partnership with Disney has helped bring so many wishes to children around the world and for us. really excited to be involved in this Christmas campaign.
‘The festive season is a meaningful time for so many families to celebrate special memories, and it’s wonderful to have the opportunity to hand out even more life-changing wishes with the help of Disney. We hope viewers love the short animation and join. ”
The ad is developed and produced by Disney EMEA’s in-house creative team, led by Angela Affinita, Brand Marketing and Innovation Director, in partnership with Flux Animation Studios.
‘From Our Family To Yours’ premieres on November 9, with a single limited edition classic Mickey Mouse soft toy and a simultaneous social media campaign launching.
Griff (pictured), who was excited to be part of the campaign, said the lyrics and storytelling in the commercial were ‘powerful and important’.
‘From Our Family To Yours’ (pictured) premieres on November 9, with a single limited edition classic Mickey Mouse soft toy and a social media campaign launching concurrently