Disney’s recently acquired 20th Century Fox TV studio is the latest to drop the “Fox” name, with the company today announcing that it will be renaming the studio to 20th Television only, as part of the move. Bigger brand name for all of Disney’s TV studios. .
In addition, Fox 21 Television Studios is about to be renamed Touchstone Television (a TV franchise that Disney stopped using in 2007), as the company strives to remove the last traces of the Fox name from its assets. . Disney is also using the rebranding to merge ABC Studios and its subsidiary ABC Signature under the ABC Signature banner.
The new logo and end card will appear on television shows this fall, including on episodes The Simpsons, Family boy, American fatherand Bob’s Burgers. Episodes currently on the digital library and live stream will continue to carry the original logo.
The news comes after Disney issued a similar name change to studios 20th Century Fox and Fox Searchlight Pictures earlier this year, although the slightly more plausible names were simply dropped ” Fox “to become 20th Century Studios and Searchlight Pictures. Why Disney decided to partner with 20th Television instead of “20th Century Television” was more aesthetically pleasing, we probably never knew. (To be fair, both names are pretty outdated since it’s 21st century and has been around for a while, but I’m off topic.)
Cutting “Fox” from acquired brands was a requirement of an agreement that saw Disney take control of 20th Century Fox’s assets last year, according to Diversity. The purpose is to avoid confusion between the Disney-owned parts of the old company and the “new Fox”, including the controversial Fox Sports, Fox Business and Fox News, as well as ownership of the broadcast Fox TV channel. wave.