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Home / Business / Business Insider’s biggest advertising and media story for August 10

Business Insider’s biggest advertising and media story for August 10



Hello! Welcome to the August 10th issue of Insider Ads. I’m Lauren Johnson, senior advertising correspondent for Business Insider. Sign up here to receive this newsletter in your inbox every day of the week. Send me feedback or tips at ljohnson@businessinsider.com

Again, nominations for our upcoming list of marketing technology executives are due on Friday.

Today’s news: WarnerMedia’s shakes, the way TikTok influencers make money, AT&T and Amazon’s marketing cuts slash marketing spending.


Robert Greenblatt WarnerMedia

WarnerMedia’s Robert Greenblatt

Courtesy of WarnerMedia


WarnerMedia’s top three executives are leaving amid a huge shake-up following HBO Max’s launch. Read the full memorandum from CEO Jason Kilar.

  • WarnerMedia’s new CEO, Jason Kilar, made changes on Friday to change the media company’s leadership, Ashley Rodriguez reported.
  • Bob Greenblatt, president of WarnerMedia Entertainment and Direct-to-Consumer; Kevin Reilly, content director for HBO Max and president of TNT, TBS and TruTV; and Keith Cocozza, the company’s executive vice president of marketing and communications, is leaving the company.
  • Ann Sarnoff will oversee WarnerMedia’s Studios and Expansions team, and HBO’s programming president Casey Bloys will be responsible for content for HBO Max, TNT, TBS and TruTV.

Read the full story here.


Fanjoy

Addison Rae

Fanjoy


TikTok influencers reveal how they make money in 2020 even though the app’s monetization features are blurred.

Read the full story here.


John Stankey

AT&T CEO John Stankey

John Lamparski / Stringer



The third largest advertiser in the United States has just fired part of its consumer marketing team

Read the full story here.


Jeff Bezos

Amazon CEO Jeff Bezos

MANDEL NGAN – AFP VIA RECEIVED THE PHOTO


Amazon’s record profits last quarter wouldn’t have been possible without a major accounting change and spending cut. That raises the question of future income growth.

Read the full story here.


Other stories we are reading:

Thanks for reading and see you tomorrow! You can contact me in the meantime at ljohnson@businessinsider.com and sign up for this daily email here.

– Lauren


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