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Bookshop: The independent book platform is trying to outdo Amazon



Written by Tufayel Ahmed, CNN

New book-selling platform Bookshop is promoting itself as a way for independent bookstores to recoup sales from Amazon, which controls a large share of a nearly $ 26 billion market in the US alone.

Bookshop, launched by literary publisher Andy Hunter in January, claims to be a “socially conscious” alternative to Amazon. The business spokesperson also said it earned more than $ 7.5 million for indie bookstores in the US and had a 2% share of Amazon’s market share in the first year.

This platform allows book sellers to create their own digital stores and receive full profit margin (30%) from each sale through their site. 1

0% of Bookshop sales also aim for a fund split among independent bookstores whether they are part of the platform or not.

Chris Doeblin, owner of three Book Culture locations in New York, said he saw his sales plummet in half as Amazon became popular in the late 1990s. “We were barely able to. It was terrible, ”Doeblin said in a phone interview. “Independent bookstores do great things for a community – they reside on a storefront, they provide a place to go.”

The civil value of local stores has never been more evident in the coronavirus pandemic, which forced stores to close and empty streets, Doeblin said. “People understood that better and appreciated supporting us. They recognized the problem with the incredible mix of Amazon sales,” the book seller said.

Therefore, the introduction of Bookshop gives small businesses a stronger foothold in the virtual sales field, in theory, helps them stay strong and compete with older players. Doeblin on growth in online sales in 2020, Doeblin said: “We increased from 1% to 5% of our online sales in the short term by 100% (at the height of our time). Translate).

Bookshop’s success in the US has spurred the company to launch a UK promotion, which launches on Monday with 150 bookstores signed up ahead of the busy holiday shopping time.

Vivian Archer, manager of Newham Bookshop in east London, said: “I think a lot of people are now seeing that every penny spent on Amazon goes to Bezos. “They will see this as an alternative they approve – surely our customers said how important it was.”


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