A huge billboard in Wales featuring Kim Jong Un smiling brightly exclaiming “Ahhh, the Soul” would be torn off after passersby described it as racist, according to a report. .
Soulful Food Co.’s 50-foot advertisement on Newport Road in Cardiff by Soulful Food Co. shows a Korean autocrat using chopsticks to eat from a bowl with his caption on the side.
The phrase appears to be based on the words “Ah, so” from the Japanese term “ā sō”, used to express understanding but is also used to stereotype an East Asian accent, Sun reported.
Social media users have criticized the London-based vegan food company for advertising deafening their tone.
“I just wanted to know why Soulful Food Co thinks such a racist ad would be a good idea by November 2020,”; said one person, according to Wales Online.
“How did NO ONE on your team realize that this is racist behavior?” another asked.
“Do you have any non-white people up there and what positions do they hold? Absolutely ridiculous ”.
But not everyone is offended, with one person saying: “The best advertisement ever. All reviews prove the point that people really pay attention to things, especially when it’s controversial for some people. Personally I think it was brilliant and bright in my day. “
The company is also behind billboards featuring President Trump holding a plate of food and a fork with the slogan: “Mexicans. I love them, ”according to Sun.
A company representative said: “We are truly sorry for causing outrage and realize that we have misjudged this advertisement. Our intention is to highlight the world that needs more souls right now, but we got the message wrong. We will take them down as soon as possible ”.