Apple Inc.’s new subscription, Apple One, will launch on Friday, providing access to the company’s various online services at a lower price point.
“We’ve got customers coming to us asking for an easier way to buy all of our services and we want to offer that, and we look forward to bringing Apple One out tomorrow. out of the market, ”Apple AAPL,
CEO Tim Cook said in the post-earnings conference call on Thursday.
Prices for Apple One will range from $ 15 a month to $ 30 a month, with a 30-day free trial of new services. These include access to the Apple Music streaming service, the Apple TV + video streaming service, the Apple Arcade video game service, and the Apple Cloud storage service. The higher tiers will offer more Cloud storage and additional services, such as the upcoming Apple News + and Apple Fitness +.
The services will remain available for individual subscription.
The bundle is expected to boost revenue for Apple’s services segment and provide Apple with another steady stream of revenue that is less dependent on the sale of new devices.
Apple reported on Thursday that services revenue in its fiscal fourth quarter rose to a record 14.55 billion from $ 12.51 billion a year earlier, and CFO Luca Maestri said public The company expects double-digit growth in the services business for the last quarter of December.
Apple shares fell in Thursday’s extended trading session, but are up 57% so far, in contrast to a 6.6% drop this year for the Dow Jones Industrial Average, DJIA,
of which it is an ingredient.