Apple iPhone 12 Pro Max is announced during a virtual product launch.
Daniel Acker | Bloomberg | beautiful images
On Friday, Apple began taking orders for the last two iPhone 12 models announced in October, including the iPhone 12 Pro Max and iPhone 12 Mini. Its new HomePod Mini smart speaker is also available to order for $ 99.
This is the first year Apple has introduced four different iPhone models at the same time, and it breaks down the launch times of the iPhone 12 / iPhone 12 Pro and iPhone 12 Pro Max / iPhone 12 Mini from October to November. Delayed from the traditional iPhone launch in September is believed to be caused by the coronavirus that is spreading.
IPhone revenue fell 20.7% year-on-year in Apple’s fourth fiscal quarter, largely because new iPhones weren’t available for purchase yet. Investors won’t know the popularity of the latest devices until it reports the first quarter of 2021 financial results.
The iPhone 12 Pro Max starts at $ 1,099 and has the largest screen ever on an iPhone and includes some extra features over the regular $ 999 iPhone 12 Pro, like good low-light camera performance. than. The iPhone 12 Mini offers many of the same features as the regular iPhone 12 but in a smaller form might appeal more than those who don’t want a big phone. This is the most affordable new option and starts at $ 699.
However, after Apple’s October event, some analysts argued that Apple didn’t do a good job explaining why consumers should buy Pro models that are more expensive than the regular iPhone 12, which CNBC says is. sample that most people should buy.
“In previous phone cycles, we felt that the AAPL offered a good reason why tech-savvy consumers should move towards the top-end solution (iPhone X in 2017, iPhone XS in 2018, iPhone 11 Pro in 2019), but we don’t believe such a case has been drastically implemented in 2020, ”Deutsche Bank analysts said in an October note.
The HomePod Mini Speaker could help Apple compete more effectively with Amazon and Google in the smart speaker market. The original HomePod still sells for $ 299, but is much more expensive than the under $ 99 price you could pay for an Amazon Echo or Google Nest speaker. It has Siri built in, you can use to ask for the weather, directions, and more.
The iPhone 12 Pro and iPhone 12 Mini arrive in stores on November 13, and the HomePod Mini arrives in stores on November 16.