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Home / Technology / Apple says the Mac sales record for 2020 is allocated mainly to the MacBook Pro

Apple says the Mac sales record for 2020 is allocated mainly to the MacBook Pro



On Thursday, Apple reported its earnings for the fourth quarter of fiscal 2020, including Mac sales of $ 9 billion, a new quarterly record. Apple finished the year with annual Mac sales of $ 28.6 billion, an all-time high.


In the Annual Form 10-K report [PDF], filed with the US Securities and Exchange Commission today, Apple said Mac sales increased in fiscal 2020 compared to fiscal 2019 mainly due to higher MacBook Pro sales. Apple introduced the new 16-inch MacBook Pro in the first quarter of fiscal year, followed by the refreshed 13-inch MacBook Pro in the third quarter, both with faster Intel processors and reliable Magic Keyboard. trust more.

Apple CFO Luca Maestri said the company also saw “an astonishing customer response” to the new MacBook Air during the back-to-school season.

Apple has thrived during the pandemic despite economic turmoil, with both Mac and iPad recording strong sales as more people continued to work, learn, and connect with family and friends. friends at home. During Thursday’s earnings press conference, Apple said that its non-iPhone products grew a total of 30% in the previous quarter, despite supply constraints affecting the iPad, Mac, and Apple Watch throughout the quarter. .

Apple’s 10-K model also revealed the following details:

  • As of September 26, 2020, Apple has about 147,000 equivalent full-time employees, an increase of 10,000 employees from a year ago.
  • Apple spent $ 18.75 billion on research and development in fiscal 2020, an increase of about 16 percent from $ 16.21 billion in fiscal 2019. Apple says this increase is mainly due to “the expenses related to employees “.
  • Apple spent $ 2.95 billion on warranty claims in fiscal 2020, down about 23 percent from $ 3.85 billion in fiscal 2019.
  • In the context of increasingly closely monitoring its App Store activities, Apple admits that if the commission it earns on certain purchases falls, the company’s financial results could suffer ” adversely affecting material. “

For more, see our range of Apple earnings reports.


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