apple will launch its Apple One service pack tomorrow, although the company’s Fitness + workout service isn’t ready yet.
In today’s earnings call, CEO Tim Cook has revealed its rollout tomorrow and called the service “the easiest way for users to enjoy Apple services”. During a conversation with Bloomberg, Apple CFO Luca Maestri also revealed the launch date of Fitness +. The company also detailed that it has a total of 585 million paid service subscriptions and is expected to reach 600 million by the end of 2020.
The subscription is designed to bring more users into Apple services. It̵7;s a big game to get subscribers to switch from Spotify for Apple Music, because it could be the jewel of the product.
The company’s $ 14.99 per month personal plan includes Apple Music, Apple TV +, Apple Arcade, and 50GB of iCloud storage. Apple also sells $ 19.99 family plans, increases storage to 200GB, and is planning to launch an “launch” package for $ 29.99 that includes Fitness + and Apple News +.
Apple’s Services division is increasingly crucial to corporate bottom line, with the group achieving the highest-ever revenue group of all time and accounting for more than half of quarterly iPhone sales. You can read more about their income statement below.
Sarah Perez also contributed to this report.