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Apple (AAPL) Readies Subscription ‘Apple One’ for enhanced service



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Photographer: Damien Meyer / AFP via Getty Images

Apple Inc. A wide range of ready-made packages allows customers to subscribe to some of the company̵

7;s digital services for a lower monthly price, according to people knowledgeable about the effort.

The packages, dubbed “Apple One” inside the Cupertino, California-based tech giant, are expected to launch in early October alongside who said the next iPhone line. These plans are designed to encourage customers to subscribe to additional Apple services, which will generate more recurring revenue.

Apple Inc.  Previous illustration of income figure

Photographer: Gabby Jones / Bloomberg

According to those asked to remain anonymous, there will be various levels of discussion about privacy plans. A basic bundle will include Apple Music and Apple TV +, while a more expensive variant will have those two services and the Apple Arcade gaming service. The next floor will add Apple News +, followed by a more expensive plan with additional iCloud storage for files and photos.

Apple’s plans, and the structure of the packages, are subject to change. But the goal is to offer groups of services at a price lower than what would be charged if the consumer subscribes to each service group individually. An Apple spokesperson declined to comment.

This initiative is a major attempt by Apple to gain similar loyalty Amazon.com Inc. Win with its Prime program, which combines free shipping with video streaming and more for an annual or monthly fee. This package is the cornerstone of Amazon’s success and has been previously mimicked by other companies with mixed results.


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