Amazon is rebranding Twitch Prime, giving Amazon Prime subscribers perks on its live streaming platform, by removing the Twitch name and emphasizing the brand’s Prime portion. This service will now be called Prime Gaming.
While the name is changing, Prime Gaming will still offer the same benefits you may be familiar with if you’ve ever subscribed to Twitch Prime. These include exclusive in-game content, free games you can keep forever, and a free monthly Twitch subscription that you can drop on a favorite streamer.
With its new name, Prime Gaming sits more sensibly alongside some other digital content that comes with an Amazon Prime subscription, such as Prime Video for streaming movies and TV shows, and Prime Reading for e-books, digital magazines, etc. (Amazon Prime, which costs $ 12.99 per month or $ 119 per year, also offers benefits like free shipping on many online purchases of the platform.)
The new name Prime Gaming is another signal of Amazon’s continued commitment to the game. For example, in addition to owning Twitch, Amazon also has its own game development arm called Amazon Games – although it has had a rough year. (Not all of us.) The company’s first major title Crucible, incorporates elements of the hero shooter and mobile online battle arena, released in May but has returned to a closed beta after more than a month for further improvement. Open world MMO coming soon New world has been delayed from August 25 to spring 2021 on July 10. And another version of Pac-Man you can play live inside Twitch slated for June, but not yet available.
Amazon is also rumored to enter the cloud gaming field at some point in the future, potentially launching its own cloud game service. Known code-named Project Tempo, the platform could launch as early as this year. However, it could be pushed into 2021, due to delays caused by the COVID-19 pandemic, The New York Times reported again in April.